Services, banks & insurances

ACCOMPANYING YOU ALONG
THE VALUE CHAIN OF MARKETING
TO SECURE YOUR DECISIONS IN A CONTEXT OF MUTATION.

The Services, Banking and Insurance department is the latest in June marketing, nourished by client knowledge and human interpretation at work for more than 30 years, serving your external and internal issues

The business model of the traditional players (banks and insurance companies) is questioned as well as the role of these players, in a moving context and potentially destabilizing:

  • Massive digitalization at the origin of the hybridization of business lines, the appearance of new players (telephone providers, mass retailers)
  • Role of GAFAM and of the collaborative economies of tomorrow, questioning the trusted third party

In addition, you need to respond to internal issues of customer culture, by placing the angle of reflection at the level of use, experience and more uniquely of products or technological tools

  • Infuse a customer-centric way of thinking in response to a need, a stage of life… and in favor of fluidity and reduction of effort
  • Design thinking approach to move away from micro-innovations, particularly counterproductive in your sector
  • Agile collecting methods, adapted to your key issues: diagnostic and service / product testing, customer journey evaluation, customer experience
  • Specific keys to understanding your targets to connect you to the reality and the needs of your customers and prospects
  • Controlled approach to your BtB and BtC targets, internal and distribution networks, recruitment according to typologies of behavior
Shift from the knowledge to the understanding of your customers and prospects, helping you position yourself tomorrow, with rupturistic innovations.